South Forty: Our Name, Our Roots, Our Values
When you hear the name South Forty, you might think it's just a place on a map or a clever brand name. However, for our South Forty team, it’s the story behind every product we build for the spaces you live your life in. It's not just a name or a number to us. It's an integral part of our identity, our roots, and a daily reminder that where we come from shapes how we build, serve, and show up.
“Forty” points straight to South Dakota, the 40th state in the Union. It also points to the mindset that still runs deep here, and the kind of work you can trust when you want something built to last. When you make a purchase from South Forty Specialties, you're not buying a random, cookie cutter product made to blend in. You’re choosing a brand that builds custom furniture, storage solutions, and artwork for the spaces where you live, work, and enjoy your hobbies. Everything is shaped around your style, your standards, and your everyday life.
What You Should Expect from a South Forty Product
South Dakota is where our founder grew up. It’s where family mattered, where classic cars sparked curiosity, and weekends were spent on the lake or at the ball field. It’s also where he learned that good work should last and quality should mean something.
When you invest in your garage, home gym, bar area, patio, or family space, you want products that are solid, comfortable, and express your one-of-a-kind, unique style. You want pieces that work the way they should, stand up to everyday use, and add a sense of pride every time you step into the room. That is the standard we bring to your space.
Growing up in South Dakota teaches you that shortcuts always show later. It teaches you that quality isn’t a luxury, it’s the standard you should expect when you care about your curated spaces and the products you put in them. That's why our crew at South Forty focuses on both the details you can see and the ones you might not notice at first. You should feel the difference in the fit, finish, function, and overall confidence of what you purchase from us.
Your Space Comes First
We don't design products in a vacuum. We think about the spaces you're building and the life you want to live inside them. Maybe your garage is your weekend reset button. Maybe your home gym is where you keep promises to yourself. Maybe your bar space is where stories get told and neighbors become friends.
Your space has a purpose, so your furniture, storage, and wall art should serve that purpose with style and strength. That is why our brand is built around spaces first, because the best rooms are designed with the whole experience in mind. We think about flow, function, and visual balance so the pieces you choose feel like they belong together. You end up with a space that feels personal, strong, and easy to enjoy every day.
You should never have to settle for something close enough. The spaces you spend your time in and live in are personal, and your layout, color choices, and style should feel like they belong to you. That's why we build with customization in mind because one-size-fits-all rarely fits real life. You deserve options that help you create a space that feels intentional, not patched together.
The South Dakota Way of Taking Care of People
In a time of chatbots, DMs, and AI, our team at South Forty realizes the value and importance of building relationships with every client we work with. You’ll work with real people who show up, follow through, and stick with your project from start to finish. That is the standard we hold ourselves to at South Forty. We want you to feel supported, whether you're building a full room plan or choosing one standout piece.
When you work with us, you get customer care that’s built on trust and follow-through. We listen, communicate clearly, and stay focused on the details that matter to you.
South Forty is built on a family-first mindset, and that shapes how we run our business and how we treat you and the space you are building. We want you to feel proud of what you buy from us and confident about who you bought it from. That trust matters as much as the product itself. When we say “Where Work Turns to Play,” we are talking about the real pay-off of building something well. You get a space that works hard and feels like home at the same time.
What “Forty” Means for Your Home
At the end of the day, “Forty” is not just part of states history, a catchy name, or just a number. It's a promise you can bring into the spaces where you live your life. It means you’re choosing craftsmanship with backbone and a custom brand rooted in community, care, and strong standards, because your home and your space deserve more than mass-produced sameness. It means you are a part of the South Forty family, helping us build something bigger than a product line. You are helping us build a brand that feels like a place, a mindset, and a standard you can count on.
FAQs: South Forty Specialties
Why is it called South Forty?
“Forty” connects us to South Dakota, the 40th state, and to the values our founder grew up with. When you choose South Forty, you are choosing a brand shaped by hard work, pride in craftsmanship, and a strong sense of community.
What kinds of spaces is South Forty built for?
We design products for the spaces you care about most, including garages, home gyms, bars, patios, kids’ areas, and other hobby-driven rooms. You can mix storage, furniture, and art to create a space that feels personal and cohesive.
What makes South Forty different from big-box options?
You get a more intentional approach to design, stronger attention to detail, and a brand that supports customization. We focus on the full feel of your space, not just individual items that may not fit together in function or style.
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